The TAKE IT DOWN Act, in plain language.

The bar is intentionally low. You do not need a lawyer. You do not need a notarized affidavit. You do not need to provide the imagery itself. A valid notice has four things, and you can produce all of them in a few minutes.

Source: S.146 §3(b)(2).

Within 48 hours of receiving a valid notice, the platform must remove the depiction. The platform must also make “reasonable efforts” to find and remove identical copies. The clock starts when the notice arrives.

Most websites, apps, and online services that host user-generated content are covered — social networks, image boards, forums, video sites, dating apps, content platforms.

The Act explicitly excludes broadband providers, email, and curated-content services where chat is incidental — but it removes that exclusion for sites in the business of publishing or hosting non-consensual intimate imagery.

The FTC enforces non-compliance as an unfair or deceptive practice under Section 5 of the FTC Act. Civil penalties currently top out around $51,744 per violation, and the FTC can also seek injunctive relief and consumer redress.

When the FTC investigates a platform, here is what it looks for:

• A clear and conspicuous reporting mechanism
• Plain-language explanation of the platform's obligations
• A working process to receive and act on notices
• Removal within 48 hours
• Reasonable efforts to remove identical copies

Each piece is exactly what your case dossier with us documents — we keep evidence-grade records of every notice and every check.